Our story

Built by the friend everyone asks about money.

WealthPocket started with something our founder, Olu, kept seeing in his own family and friends.

Most people already know more about money than they think. What they’re missing is a clear next step, and the push to take it.

Olu, founder of WealthPocket, smiling at home in front of a colourful painting
Olu, founderThe money guy in his family and friendship group

The kind of messages Olu gets

Got a letter from my pension. What does any of this mean?
Should I clear my credit card first or start saving?
Is a Lifetime ISA worth it for me?
Send me a picture of the letter. Let’s go through it.

In my family and friendship group, I’m the money guy. People message me when a pension letter doesn’t make sense, or when they can’t decide whether to clear a card or start saving.

Olu, founder

Over time the pattern was hard to miss. The people asking had watched the videos and read the threads. They knew what an ISA was. Knowing wasn’t the hard part. Doing was.

The gap we built it for

There’s no shortage of money information. There’s a shortage of action.

8.6%

of UK adults got regulated financial advice in the past year. Everyone else pieces it together from content that’s generic, scattered and easy to ignore.

12.5m

working-age people in the UK aren’t saving enough for retirement. That’s 38%.

1 step

a week is what WealthPocket asks for. Small enough to start today, steady enough to add up.

Sources: FCA Financial Lives 2024; DWP, Analysis of future pension incomes (2023).

What worries me is later in life. I don’t want to be doing well while the people I care about are struggling. That wouldn’t feel like success to me.

Olu, founder

So WealthPocket is built around action, not more tips. It’s the friend who knows money, in your pocket, for everyone who doesn’t have one.

Each week your path gives you one task, 5 to 30 minutes, matched to your income. It starts with the number most people have never worked out: your net worth.

How it works

One clear step at a time.

01

A weekly path

One task a week, matched to your income. Five to 30 minutes, then you’re done.

WealthPocket weekly path screen
02

Your real number

Start with your net worth, so you can see where you stand and what to focus on.

WealthPocket net worth screen
03

Help when it’s confusing

Ada, your money coach, explains things in plain English and never judges where you started.

WealthPocket daily question screen

How we’ll know it’s working

Not downloads. Moments like these.

“I worked out my net worth for the first time.”

Week one

“I opened my pension and saw what it’s actually invested in.”

Pensions

“The thing that confused me for years finally makes sense.”

With Ada

Your money is personal. Your guidance should be too.

And because money is easier with someone in your corner, you can bring in a partner who sees your progress, never your balances.

Follow @wealthpocketapp

Who we are

WealthPocket is built by Okunola Digital Studio Limited, a small independent app studio registered in England & Wales. We build focused, privacy-first tools. No ads, no data selling, no engagement tricks.

Questions, ideas or feedback: hello@wealthpocketapp.com
Instagram: @wealthpocketapp